Direct Mail that Gets People to Call You.

We've all thrown away "junk" mail without reading it. But we've also taken unrequested letters into our homes, opened them, and read every word. Direct mail, if done properly, can still be highly profitable.

Why did the roof repair letter above work?

1) It didn't look like a typical ad. The letter came in a hand-addressed envelope.

2) The headline called out the problem and straight-forward benefit.

3) The subhead was very specific to the hail storm that occurred on June 19th.

4) The letter continued by using a proven process of connecting with the reader, building credibility, contrasting alternatives, removed risk, and included a clear call to action.

If you want to get more sales from your direct mail efforts then send a blank email to mark@markdavisco.com with "better direct mail" in the subject line.

I'll reply to that email with more info on how I work, and the kinds of projects I help with.

-Mark

P.S. If you want to get better results with your direct mail, send a blank email with the subject "better direct mail" to mark@markdavisco.com.

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